Tuesday, February 9, 2010

The DNA Business Review.

The Product Is Data
You Collect It - We Sell It

The data collection business did over $14 Billion in revenue last year while you where asleep !!!!

Did you know that a 12 point list on an individual is worth up to $35?

Did you know that a 7 point list on a business is worth up to $10?

The Direct Marketing Association--the trade group that represents the companies that market their products using offers delivered via mail, telephone, magazines, the Internet, radio, or TV--says companies spent $191 billion last year on direct-response advertising, the category that includes direct mail and telephone solicitations, and those efforts produced $1.7 trillion in revenue.

The bottom line: The right information will pay for itself. "A good mailing list can produce a couple of millions of dollars in sales all by itself," says Jim Workman, CEO of BFW Advertising Inc., a Boca Raton, Fla., ad agency that builds and refines list databases for clients. A highly targeted list that produces sales "is a corporate asset that's worth its weight in gold."

Automobile and truck tags are just the tip of the iceberg and are only Phase I of the Data Network Affiliates simple plan of action... Phase II & Phase III will be even more profitable and just as simple to obtain...

What is so important about a car tag?

This data is valuable in many ways.
  • It can be used to help with Amber Alerts and to find Missing Children. Statistically, most children are abducted by a parent and with the data and resources we will create, we should be able to help with some of these cases.
  • It can be used by Law Enforcement Agencies. Stolen cars can be located and returned to their owners. Police detectives can also use this to help locate known criminals and take them off our streets.
  • Banks, Car Dealers, Car Rental Agencies all have to deal with getting back vehicles that are not being paid for. Unfortunately, there are millions of these cars and many millions of dollars are spent doing this. These organizations will pay us if our database helps them. This is already happening and proven.
  • We can also help to find Missing Persons. Often there are rewards offered to help find a missing person and we can be part of the solution.
As an independent affiliate with D.N.A. you are helping to build databases. With most Network Marketing Companies, reps are selling a product for the company, with D.N.A., we are Building the Product for the company and ourselves.

How realistic is it to think that this works?

In December of 2009 DARPA, the research and development office for the US Department of Defense, conducted research into this very concept of using CrowdSourcing to find items that were randomly located across the country. The most interesting part of the research was not the fact that it was more successful than they had hoped for, (10 balloons placed randomly across the country were found by one team in under 9 hours) but that the technique used by the winning team (led by a professor from MIT) was similar to what is used in Network Marketing!

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